Tuesday, October 4, 2011

Benefits of Email Marketing

You want to market your business, but offline advertising can be expensive and time-consuming. Email marketing, however, is exactly the opposite of that.

Whether you’re a local brick-and-mortar business or an online company, you can use email to send subscribers directly to your website or business for a speedy purchase. Emails allow you to reach more people for less, and your return can be exponential. 72% of respondents to an Econsultancy survey in early 2011 described email's return on investment as excellent or good.

Not only is your return on investment higher, AWeber has tools that make it so you don’t have to hire an expensive design firm or copywriter. And many parts of an email campaign are automated; it practically runs itself.


As a customer, you have access to all our features including:

Email Newsletters: You set the date and time you want your newsletter to
send out and we’ll get it delivered.

Autoresponders: Set up a sequence of emails to go out to your subscribers,
and we’ll automatically deliver your emails at the intervals specified.

Email Templates: Choose from over 150 easy to customize templates that
include single and multiple column designs.

Web Forms: Create a beautiful web form in 3 simple steps to start getting
subscribers from your website. Hundreds of web form templates, including
ones to match email templates.

Analytics: Find out who’s opening, who’s clicking, who’s downloading,
who’s buying and who’s viewing...and who’s not. You can use this
information to send broadcast messages to segments, allowing for more
relevant emails. You also have the ability to split test both broadcast
messages and web forms.

Apps: Extend the functionality of your AWeber account by using apps for
Facebook, Wordpress and more. You can also use the AWeber API to
create an app for your own personal use, or make one designed to be used
by thousands of businesses.

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