Benefits of Email Marketing

You want to market your business, but offline advertising can be expensive and time-consuming. Email marketing, however, is exactly the opposite of that.

Whether you’re a local brick-and-mortar business or an online company, you can use email to send subscribers directly to your website or business for a speedy purchase. Emails allow you to reach more people for less, and your return can be exponential. 72% of respondents to an Econsultancy survey in early 2011 described email's return on investment as excellent or good.

Not only is your return on investment higher, AWeber has tools that make it so you don’t have to hire an expensive design firm or copywriter. And many parts of an email campaign are automated; it practically runs itself.

Features

As a customer, you have access to all our features including:

Email Newsletters: You set the date and time you want your newsletter to

send out and we’ll get it delivered.

Autoresponders: Set up a sequence of emails to go out to your subscribers,

and we’ll automatically deliver your emails at the intervals specified.

Email Templates: Choose from over 150 easy to customize templates that

include single and multiple column designs.

Web Forms: Create a beautiful web form in 3 simple steps to start getting

subscribers from your website. Hundreds of web form templates, including

ones to match email templates.

Analytics: Find out who’s opening, who’s clicking, who’s downloading,

who’s buying and who’s viewing...and who’s not. You can use this

information to send broadcast messages to segments, allowing for more

relevant emails. You also have the ability to split test both broadcast

messages and web forms.

Apps: Extend the functionality of your AWeber account by using apps for

Facebook, Wordpress and more. You can also use the AWeber API to

create an app for your own personal use, or make one designed to be used

by thousands of businesses.

Email is Serious Business

“Email is for serious business. Texting, Twitter and Facebook are for socializing.”

The common theme among our essay submitters? Email is for businesses and grown-ups. Social networks are fun and cool; email is featureless and for official communication only.

When Generation Y wants to catch up with friends and build relationships, they do it on Facebook. Email is a “necessary evil” (as one candidate worded it) that only grown ups, teachers and businesses use.

Consequently, teens check their email accounts less frequently than their Facebook walls. “I tend to check my phone for text messages or look on Facebook to see if I have any notifications before checking my email,” writes a finalist.

Other students admitted to checking social networks several times a day while neglecting their email accounts for days or weeks unless they were expecting important messages from a teacher, college or employer.

The good news to take away is that even though teens are checking their email accounts less frequently, they expect to hear from your brand through their inbox.

• “I only use email if I have to send my teachers an assignment or check for coupons.”
• “I only receive emails from my school or stores sending me coupons.”
• “I have multiple email accounts for different purposes. These include signing up for cards at stores that send me offers for cheaper products.”

Millennials may reserve email for business, but that means they’re still interested in inviting businesses into their inboxes to take advantage of promotions.

Top 10 Reasons to Have an Ezine

1. Establish yourself as a trusted expert. People search online for information and will look to you, as a subject matter expert, to provide it to them. Every week (or whatever schedule works) provides an opportunity to build on this, while reinforcing your brand.
2. Build a relationship with the people on your list. It's common knowledge that people like to buy from people they like. By using ezines to connect with readers in their homes, you can develop a relationship of familiarity and trust. Be sure to share a little about yourself or your company in every issue, whether it is an anecdote, event, or employee spotlight.
3. Keep in touch with prospects and clients. Consideration should be given to eventually developing two ezines: one for prospects and one for clients, as each require different information. This is a great way to notify your readers of weekly specials or upcoming product launches, offer new articles or customer stories, and provide links (or urls) to updated FAQs, blogs and splash pages.
4. Drive traffic to your website or blog. As noted in #3, remember to call attention to new blog posts or other changes to your website with links directly to those pages. Remind readers of your online newsletter archives. Promote special sales (maybe with discount coupon codes only for subscribers) with a link to the sales page. Use links to turn your ezines and newsletters into 'silent salespersons'– driving traffic to your website and building your lists around the clock.
5. Build content on your website. Make a habit to adding your ezines and newsletters to your website in an archive area. This serves a several important purposes:
   • Visitors can read an issue or two to determine if your ezine will be of interest to them, which could help to increase sign-ups and potential sales.
   • If you optimize your article placements, you will not only make your website 'meatier', but you'll also bring new traffic from the search engines.
6. Get feedback from your readers. Make it easy for you to stay in touch with prospects and customers and vice versa. Ask them to take action and comment on your articles and offers. Conduct polls and surveys. Start a 'Letters to the Editor' column in your ezine. Feedback allows you to fine tune your messages, target your marketing, and expand your product line. It's also great for relationship building!
7. Develop an information product. If you deliver your newsletter once a week and include two articles, at the end of a year you'll have 104 well-researched articles in your portfolio! Pick the best-of-the-best and turn them into a bonus ebook for opting-in to your list, submit to download sites to build your list, or sell in PDF-format!
8. Grow your mailing list. Let your ezine subscribers work for you. Be sure to remind your readers that it's okay to forward your newsletter to anyone they'd like. In addition, it's important to include sign-up instructions for those who received your ezine from viral marketing methods. A simple line titled, 'Get Your Own Copy of XXXXXX', with a link to your squeeze or opt-in page is all it takes!
9. Gather demographic data. By offering surveys, feedback forms, and niche reports, you'll be able to get valuable information about your prospects and customers. Learn what makes your readers tick, how to better serve them, and how to give them what they want. Make sure they become repeat customers!
10. Save money! All of the above benefits of publishing an ezine are free or almost free. The small cost of a top-rated ezine publishing system is nothing compared to the cost of brochures, business cards, advertising, direct mail, pay-per-click or other means of promotion. Not only that, but someone has to manage that production! Because your newsletter is delivered online, you can grow your list to be as large as you want without worrying about the expense. Bottom line − it's proven that email marketing is the most cost-effective marketing solution for companies just like yours!
    
    
    

    Go ahead and catch the chance to get subscribers!!!

    
    

    
    

Do Your Potential Customers Forget About You?

Your web business probably gets product inquiries from potential customers around the globe. Inquiries come via e-mail and your web site, and you try to send information to each hot prospect as quickly as you can. You know that you can drastically increase the likelihood of making a sale by satisfying each person’s need for information quickly!

But, after you’ve delivered that first bit of information to your prospect, do you send him any further information?

If you are like most Internet marketers, you don’t.

When you don’t follow that initial message with additional information later on, you let a valuable prospect slip from your grasp! This is a potential customer who may have been very interested in your products, but who lost your contact information, or was too busy to make a purchase when your first message reached him.

Often, a prospect will purposely put off making a purchase, to see if you find him important enough to follow up with later. When he doesn’t receive a follow up message from you, he will take his business elsewhere.